About Happiness76

Let’s reach back to the founding of our nation in 1776 when the Founders crafted the Declaration of Independence.  Right there in the preamble it says:

“We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

Happiness76 celebrates these truths within the context of the 21st Century where we ALL are created equal… and we ALL have the freedom to live our life according to our own values while pursuing our own happiness.

Happiness76 is an online store offering products, services and content that capture this spirit.


You own your own life.  You are not someone else’s pawn on a chessboard to be sacrificed for their own achievement.  You own you.  So…  Be You, Do You and Take Pride in You.

We got you. 

Your rights of Life, Liberty and the Pursuit of Happiness are crucial now, more than ever.

What we Sell

  • Shirts
  • hoodies
  • hats
  • athletic wear
  • phone cases
  • pillows

Our Mission

To create the most compelling products, services and content that capture the spirit of our inalienable rights of life, liberty and the pursuit of happiness in the context of the 21st century.

Happiness76 is an extension of the John Riley ProjectThe John Riley Project offers a podcast, online content, public speaking engagements, business consulting, one-on-one coaching, and other resources of value to help clients and the broader audience pursue their happiness.


Our Vision

You matter. 

Happiness76’s aims is to connect the people of today with the true meaning of the moral underpinnings of America’s founding values.  The Founders got the message right, but struggled to fully implement their vision.  Happiness76 strives to see this message fully expressed in today’s modern world.

“Be all that you can be” is not just a recruiting message.  It’s the whole point of life.


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